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Jesiel Rubio and Fer Arias, the visionary minds behind this edition, hail from Guadalajara, MX, and co-founded Spirits Branding Co. & somosdec. Their journey in the realm of tequila showcases Jesiel's path through illustration and graphic arts since the late '90s.

Jesiel's style is distinguished by its meticulous placement of clean elements, featuring friendly shapes and a color palette that attests to his expertise as a designer and marketer. On the other hand, Fer's artistic passion emerged early on, influenced by music, design, and photography, earning recognition from esteemed institutions. His emphasis on composition and the underlying message in each creation, combined with Jesiel's vision, yields artwork that is both distinctive and captivating.