Virgil’s designs for evian® are inspired by one of nature’s most beautiful but simple phenomenon: the rainbow. Speaking about this concept, Virgil commented: “The notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first project as evian®’s Creative Advisor for Sustainable Innovation Design. As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Everyone.”
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