Xīn nián kuài lè! Sun nin fai lok! If you can believe it, 2025 is nearly upon us and that means special releases, limited edition bottles, and amazingly intricate designs. If you're more of a tequila drinker though, you may feel a bit left out with whiskies, Scotches, and cognacs being represented each Lunar New Year. But fear not all you agave lovers, for this year of twenty and twenty five heralds forth a groundbreaking release from Don Julio 1942! You read that correctly dear readers, Don Julio is now offering a gorgeously designed bottle to celebrate the New Year celebrated in the far east!

Why the Lunar New Year is So Enjoyable

Western New Year celebrations are based on the solar calendar, hence the booze-filled parties always fall on December 31st/January 1st. But the Lunar New Year is unique in that the celebrations fall on a different day each year due to it being based on the lunar calendar. Unpredictable is fun, right? But it gets better, the celebrations held each winter don't last for just one single night, but rather SEVEN or more consecutive days of eating, drinking, eating, and more drinking. Add in fireworks, family, friends, cool decorations, an animal (or mythical creature) theme, and you've got a recipe for a ridiculously fun holiday.

Now that tequila has jumped aboard, us folks living in just two seasons (dry and less dry) can enjoy a taste of the LNY with a drink more appropriate to our area. And if you're not residing in SoCal, jump aboard the tequila buzz and give this brand new release a try! Here's why:

The Specs of Don Julio 1942 Tequila Year of the Snake

Celebrate the Lunar New Year in style with the Don Julio 1942 Year of the Snake 2025 Limited Edition Tequila. As Don Julio 1942’s inaugural Lunar New Year release, this special edition honors the Year of the Snake with a visually stunning red bottle featuring a serpent motif—a symbol of strength and transformation. Crafted with the exceptional quality Don Julio is renowned for, this tequila offers a smooth 80-proof (40% ABV) sipping experience and comes in a premium limited-edition box adorned with vibrant red and yellow snake artwork, making it a treasured collectible for tequila aficionados and Lunar New Year enthusiasts alike.

Key Features & Tasting Notes

- Premium Quality: Aged for over two and a half years in American white oak barrels, this small-batch tequila presents a rich, refined flavor profile ideal for savoring or mixing in cocktails.
- Exquisite Design: This collectible red bottle, exclusive to this Year of the Snake release, exudes luxury with its intricate serpent design and matching box, perfect for displaying or gifting.
- Sophisticated Flavor: The aroma reveals inviting notes of caramel, vanilla, and roasted agave, leading into a full-bodied palate with layers of butterscotch, agave, cinnamon, and subtle oak spice. A smooth, lingering finish of vanilla, honey, and toasted almond creates a memorable aftertaste.

Why Choose Don Julio 1942 Year of the Snake 2025 Edition?

This limited edition marks a new milestone for Don Julio, offering an unforgettable gift for collectors, a luxurious experience for tequila lovers, and a symbolic addition to any celebration. Perfect for marking special occasions, this Year of the Snake release brings artistry, culture, and masterful craftsmanship together in one iconic package. Make this stunning bottle the centerpiece of your celebrations, whether in upscale cocktail bars, sophisticated restaurants, or as the highlight of an elegant gathering.

As this is a pre-order item, be sure to order your bottle or bottles now! Be the first to show off your bottle of this historic release. And most importantly, enjoy a new offering for your New Year's celebrations!